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Article: Raffel hatched the plan to keep America eating eggs: Lou Raffel has been selling America on eating eggs for 26 years by combining nutritional research, recipes, and eggs-oteric pans. (Profile).(Brief Article)(Statistical Data Included)
- Article from:
- PR Week (US)
- Article date:
- March 18, 2002
- Author:
CopyrightCOPYRIGHT 2002 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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After a busy day at work, Lou Raffel likes to retreat to his Chicago-area home for a relaxing dinner. And there's a good chance it'll be something as simple as scrambled eggs and onions.
"I eat a lot of eggs," says the affable Raffel, sitting in an office filled with three dozen commemorative eggs of every color and size. "But I ate a lot of eggs before I came here. And I don't just eat them for breakfast."
As president and CEO of the American Egg Board, Raffel has guided a 26-year campaign to encourage egg consumption. And in today's produce-or-get-out business atmosphere, having the time to craft a well-thought-out effort for eggs is the type of luxury ...