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Article: No longer just a game: Newfound levels of acceptance have transformed video game PR. (Market Focus Video Games).(Industry Overview)
- Article from:
- PR Week (US)
- Article date:
- March 18, 2002
- Author:
CopyrightCOPYRIGHT 2002 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Last fall, when Microsoft introduced the Xbox to compete with Sony's PlayStation2 and the Nintendo GameCube in the home video game market, it was a major technology story. But it may have also been one of the biggest entertainment stories of 2001.
In less than a decade, video games have gone from being blamed for corrupting young minds with excessively violent images, to an accepted form of family entertainment, and are now critiqued and reviewed in mainstream media alongside movies, music, TV, and books. But because of this relatively short history, those in the industry have an almost charming insecurity about video games' role as an art and entertainment ...