|
|
Article: When new hits the Heartland: With nearly 100 new products to pick from weekly, the new products shuffle is constant. (Frontline).(Randy Beimer on test marketing)(Brief Article)
- Article from:
- Stagnito's New Products Magazine
- Article date:
- March 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
At first glance, Des Moines, Iowa, may not seem like a new products hot spot, but the Heartland -- complete with varying socio-economic and cultural groups -- has proved just as anxious to wrap itself around the latest and greatest new products, particularly if they come with the promise of taste and convenience. Stagnito's New Products spoke with one of the Heartland's retailing gatekeepers, Randy Beimer, store director of a Hy-Vee grocery store in Des Moines.
Stagnito's New Products: How involved are you in the new product selection for your store? Are decisions on what products to take made at company headquarters or are decisions made at the store level, or ...