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Article: Kodak Defines Consumer Benchmark for Digital Photography in Remarks to PhotoImaging Manufacturers & Distributors Association.
- Article from:
- Business Wire
- Article date:
- April 17, 2002
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Business Editors
NEW YORK--(BUSINESS WIRE)--April 17, 2002
Digital Photography Needs to Mirror Success of Traditional Photo
Experience
An Eastman Kodak Company executive called for industry solidarity in defining the high consumer satisfaction with the traditional film-based experience as the benchmark for the industry as it strives to develop easy to use consumer digital products and services.
"The success and mass market acceptance of digital photography will not be achieved by battling the benefits of film," said Nancy Carr, vice president, worldwide marketing with Kodak's Digital & Applied Imaging business. "Our success ...