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Article: Pop Music Sensation Pink and Bally Total Fitness to Launch Hip-Hop Dance Exercise Class and Ink Deal to Sponsor Pink North American Concert Tour.
- Article from:
- Business Wire
- Article date:
- April 17, 2002
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Business Editors
CHICAGO--(BUSINESS WIRE)--April 17, 2002
"Get Your Body Started" Class to Debut in More Than 400 Bally
Facilities Throughout the U.S. and Canada; Bally to Host National
and Local In-club Pink Dance Competitions and Pink Parties
Building on the success of the recent television advertising efforts, Arista Records' pop music sensation Pink has signed a marketing pact with Bally Total Fitness (NYSE: BFT), North America's leader in health and fitness products and services.
The agreement calls for a creative collaboration on a new Bally-Pink hip-hop dance aerobics class, titled "Get Your Body Started," a ...