Article: Fresh cheese in unique package. (New Product Review).(New oval-shaped cardboard box)(International Pages)(Brief Article)

* Company: Bressor, Groupe Bongrain

* Location: France

* Introduced: November 2001

* Details: Caprice des Dieux is a popular ripened cheese brand in France with a strong and widely advertised brand image based on its oval-shaped cardboard box and graphics. Bongrain now launches Caprice des Anges, a soft fresh cheese within the Caprice des Dieux range. The package combines the features of the brand image with the specific ...

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