Article: Citizen newsletters: Are they worth the trouble?

A citizen's image of his or her community is affected every day by a host of things, like the appearance of rights-of-way, interactions with local government employees, articles in the local newspaper, the existence or absence of litter and potholes, or the feeling of community a person can get just by walking down the street. A positive relationship between a local government and the citizens it serves is critical for public administrators and managers to establish and cultivate.

Localities trying to tackle the challenge of maintaining or even improving their image may take any of a number of different paths to do so. Typical strategies include press releases, ...

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