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Article: Overseas Private Investment Corp.: opening new foreign markets for franchising: federal agency's approach creates opportunities for U.S. franchisors to break into markets they would not have considered. (World Without Borders: Franchising's International Appeal).
- Article from:
- Franchising World
- Article date:
- April 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 International Franchise Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The states of northeastern Brazil are known for their fine handicrafts: brightly-colored and reverent woodcarvings sold on the streets of cities such as Salvador in Bahia State are so respected in artistic circles that the Inter-American Development Bank (IDB) has given them their own exhibition, running currently at the bank's cultural center in Washington, D.C. The vibrant display at the IDB speaks to a culture rich in visual expression.
Finding a way for Brazilians to profit from their country's proven artistic talent need not be an exploitative process. (Indeed, Brazilian advertising agencies consistently win international awards for their eye-catching ...