|
|
Article: Ford Credit pulls back to mind basics; New chief Smith wants to boost loyalty of current Ford customers.(Brief Article)
- Article from:
- Automotive News
- Article date:
- April 22, 2002
- Author:
CopyrightCOPYRIGHT 2002 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Reeling from big credit losses from the high-growth years under its previous leadership, Ford Credit is focusing on the basics of moving the iron.
``We are here to help Ford Motor Co. sell vehicles,'' said Greg Smith, Ford Motor Credit Co.'s new president and COO. ``You will not see aggressive growth from us.'' Ford retailers welcome the emphasis that Smith and his managers are placing on dealer issues, said Michael Kennedy, vice chairman of the Ford Division National Dealer Council and owner of John Kennedy Ford in Feasterville, Pa.
``They are definitely in our corner,'' Kennedy said. ``That is what I thought Ford Credit was supposed to be about in the ...