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Article: Basic Fun grabs the attention of tween girls with Tiny Totes mini handbags.
- Article from:
- Playthings
- Article date:
- April 1, 2002
CopyrightCOPYRIGHT 2002 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Sporting fashionable names like Denim Diva, City Slicker and Chic Chick, Basic Fun's adorable new Tiny Totes prove a girl can never have enough handbags. The line of 24 mini handbags feature today's hottest fashion trends, from lizard to leopard, and each has its unique identity and "purse-onality."
Having established itself as the industry source for great fun keychains, Basic Fun was looking to broaden its product offering, and felt Tiny Totes offered a great opportunity. "First and foremost, Basic Fun is an impulse company, and we wanted to continue in this direction," says director of marketing Jennifer Devine. "Tiny Totes was a perfect fit because of Basic ...
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