|
|
Article: Penguin letters take wing. (Exclusive).(McVitie's Penguin brand to introduce new product)(Brief Article)
- Article from:
- Grocer
- Article date:
- April 13, 2002
- Author:
CopyrightCOPYRIGHT 2002 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
McVitie's Penguin brand is to follow Chocolate Hob Nobs and Homewheat into mini bags with the launch of Penguin Wing Ding at the end of this month.
The new arrivals -- penguin-shaped mini chocolate biscuits, half-coated in chocolate -- come in triple packs of 30g bags (rsp: 59p).
Aimed at six to 11-year-olds, they sport letters and can be joined together to make phrases such as Meat Head and Burp Face.
A 3m [pounds sterling] marketing campaign includes an on-pack promotion where ...