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Article: BMP DDB has won a 25m [pounds sterling] advertising account to lure overseas tourists to the UK. (Marketing).(Brief Article)
- Article from:
- Brand Strategy
- Article date:
- April 1, 2002
CopyrightCOPYRIGHT 2002 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BMP DDB has won a 25m [pounds sterling] advertising account to lure overseas tourists to the UK. The brief was issued by COI Communications after a 14% drop in UK tourism last year as a result of both foot-and-mouth disease and the effects of 11 September. The campaign -- announced by culture secretary Tessa Jowell -- will be jointly managed by the British ...
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Article: BMP DDB. (Digests).(Barclaycard campaign)(Brief ...
Marketing Week;
October 31, 2002 ;
453 words
...BMP DDB has launched a Barclaycard campaign to highlight its price promise scheme and APR rate of 11.9 per cent. The ads, which air on November 4, show people considering using their Barclaycard to buy outrageous items such as the Mona Lisa.
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