Article: SENSUAL BECOMES ESSENTIAL IN THE NAMING OF RUGS.(rugs from Carpet-Art-Deco and Lacey Mills)(Brief Article)

NEW YORK-Rugs are becoming sensual and hip -- characteristics not normally associated with floor coverings -- if the names of some of this year's introductions are any indication.

Seduction is the name of one Lacey Mills' newest rugs (see page 42). In a company statement, Lacey used language reminiscent of a romance novel when describing its features: "Romantic shades of blush, violet haze."

"It's so difficult to come up with original names," explained a slightly embarrassed Tom Etheridge, president of Lacey Mills, which makes Seduction in Cartersville, Ga.

Not wanting to point fingers, he spread the blame around. "It's a group effort," he ...

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