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Article: SLIPCOVER LEADER SURE FIT STILL SEES ROOM FOR GROWTH.
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- April 8, 2002
- Author:
CopyrightCOPYRIGHT 2002 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK-Visitors to Sure Fit's showroom during the New York home textiles market next week will be dining on caviar and barbecue.
An incongruous combination, perhaps, but one that aptly reflects the company's move to diversity in slipcover styles. While trying to offer something for everyone, Sure Fit is also beefing up its marketing campaign and exploring new retail channels.
"We're known for having a look for everyone," said Liana Toscanini, vice president of the company. This market is no exception.
The Shortie, a short dining chair slipcover, has a 5-inch skirt and comes in a country gingham pattern. The dining chair category is a ...