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Article: San Joaquin County, Calif., Wine Group Continues to Expand.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- April 27, 2002
CopyrightCOPYRIGHT 2002 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Reed Fujii, The Record, Stockton, Calif. Knight Ridder/Tribune Business News
Apr. 27--They don't own a vineyard; they buy grapes from four different growers.
They don't actually own a winery, they're leasing space at an Lodi custom-crush facility.
But Jeff Hansen and Rod Moniz have their own twist the wine business.
There are many new wineries appearing in the Lodi/San Joaquin County area, but only their Jewel label offers seven (soon-to-be eight) varieties, all priced to retail for $9.99 a bottle.
That's a reflection of the sales-driven approach they've taken in founding the Global Wine Group and launching the Jewel ...