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Article: Max Power aims for SMS loyalty. (News).(from Emap)(Brief Article)
- Article from:
- Precision Marketing
- Article date:
- April 12, 2002
- Author:
CopyrightCOPYRIGHT 2002 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Emap is bolstering its commitment to SMS marketing with its first wireless, marketing-based loyalty drive for motoring title Max Power.
The media empire, which last week declared its intention to open up its SMS database to third-party advertisers (PM last week), is launching a range of permission-based services for both Max Power's magazine readers and website users.
A large percentage of the 130,000 registered users of the site, www.maxpower.co.uk, will be sent information based on their individual profile in a bid to boost loyalty. The campaign will be conducted by Opera Telecom.
Joe Austin, Max Power creative solutions ...