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Article: Selective binding: you're in for a surprise. (editorial)
- Article from:
- Folio: the Magazine for Magazine Management
- Article date:
- March 1, 1990
- Author:
CopyrightCOPYRIGHT 1990 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Selective binding: You're in for a surprise For years now, people in publishing have been talking about the possibility of a truly personalized magazine--one that's different for each individual. In fact, we've been talking about it for so long, you may have become bored with the idea or lulled into thinking it will never become a reality on any significant scale. It seems like a lot of talk and very little action. Indeed, the technology has been around for 10 years. So how can selective binding be news?
I think we are just on this side of a surge of interest that will surprise everyone. There are still relatively few users of selective binding, but at least ...