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Article: Omni a sellout in the USSR; exchange agreement taps hungry science market; discussions under way for joint venture. (joint venture with Soviet publication Science in the USSR)
- Article from:
- Folio: the Magazine for Magazine Management
- Article date:
- March 1, 1990
- Author:
CopyrightCOPYRIGHT 1990 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Omni a sellout in the USSR
NEW YORK CITY--Omni, apparently, has hit on the right formula for marketing in the Soviet Union. Twenty thousand copies of the first issue to hit Soviet newsstands "sold out in minutes," according to John C. Evans, president of the international division of General Media, owner of Omni.
What's more, it seems that every Omni buyer--and more--responded to a $100,000 sweepstakes offer that asked Soviet entrants to answer questions based on information in the magazine's ads. "We have so far received 120,000 entries," says Evans, "and each one has good reader information, so we have a great mailing list."
To reach the ...