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Article: O2 Sponsors Big Brother; Broadcast, online and mobile applications converge in the world's first anytime, anywhere entertainment experience.
- Article from:
- M2 Presswire
- Article date:
- May 2, 2002
CopyrightCOPYRIGHT 2002 Normans Media Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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M2 PRESSWIRE-2 May 2002-O2: O2 Sponsors Big Brother; Broadcast, online and mobile applications converge in the world's first anytime, anywhere entertainment experience (C)1994-2002 M2 COMMUNICATIONS LTD
RDATE:05022002
Elstree, London -- O2 has agreed with Channel 4 to be the exclusive broadcast sponsor for the third series of Channel 4's Big Brother following last year's phenomenal success, it was announced today. In a ground-breaking deal that spans TV, the Internet, and new mobile phone services, O2 will sponsor all Big Brother programming on Channel 4 and its sister entertainment channel E4.
Garrison Macri, Director of Brand and ...