|
|
Article: Oscar outlines a global plan for expansion. (Oscar de la Renta to restructure and expand Oscar de la Renta Ltd.)
- Article from:
- WWD
- Article date:
- February 15, 1990
CopyrightCOPYRIGHT 1990 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Oscar Outlines A Global Plan For Expansion
NEW YORK - Oscar de la Renta has transformed his Miss O line into Oscar de la Renta Studio for fall 1990, the first major step in a broad-based plan to restructure and aggressively expand the designer's business internationally.
The designer and his partner, Gerald Shaw, president of Oscar de la Renta Ltd., have been working on the plans for at least a year. It projects developing the business across a wide range of fashion products on two levels of pricing. The top-of-the line products will carry the Oscar de la Renta label and reflect the signature ready-to-wear. The lower-price ranges will carry the Oscar de la ...