|
|
Article: CLARINEX: THE LATEST OVERPRICED, KNOCK-OFF ALLERGY DRUG.(Brief Article)
- Article from:
- HealthFacts
- Article date:
- May 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 Center for Medical Consumers, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
The giant Clarinex pill comes spinning out at you in the new ads, promising "all day, all night, all year allergy relief." The ads, which seem to be everywhere, are part of a massive campaign by the Schering Corporation to sell the idea that Clarinex is an improvement over Claritin. It isn't--but more on that later.
Both drugs are produced by the Schering Corporation, whose ads signify a desperate attempt to maintain market share. The patent is about to run out on Claritin, the most profitable antihistamine of all time with annual sales of more than $2 billion. Schering is not the first company to introduce a "new" drug to compete with its own blockbuster in the ...