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Article: Coors' Killian's Irish Red now available in 12-oz. cans. (lager beer)
- Article from:
- Modern Brewery Age
- Article date:
- May 7, 1990
CopyrightCOPYRIGHT 1990 Business Journals, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Coors' Killian's Irish Red now available in 12-oz. cans
Coors Brewing Co. announced the introduction of George Killian's Irish Red in 12-oz. cans, making it the first red lager to be distributed nationally in cans.
"Previously, Killian's Red has been available only on draft and in 12-oz. longneck bottles," said George Mansfield, brand manager, Coors Brewing Co. "This new package of 12-oz. six-pack cans is unique for a red lager and offers the consumer a convenient choice for the summer months."
The brand's ivory and amber can will be imprinted with the Coors Consumer Hotline number (1-800-642-6116) making it the first primary beer package to ...