Article: IT gets fresh start at Sony Electronics : New CIO's responsibility is to align business, IT operations.(James Milde)

Sony Electronics has some of the most recognizable and popular brand names in the world. The company's products are among the most innovative, and it has been on the cutting edge of the technological revolution for four decades.

Despite those impressive credentials, Sony Electronics' back-end system is a blend of disconnected legacy systems where everything is done differently, and where business and information technology [IT] functions are segregated.

"There is an opportunity to get tighter business alignment between business and IT functions," says James Milde, Sony Electronics' new CIO. "There is also an opportunity to rethink the whole business ...

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