|
|
Article: Patient Quest Applies Innovative Marketing Tools To Clinical Trial Recruiting Resulting in a 200% Increase in Patient Referral Rates.
- Article from:
- Business Wire
- Article date:
- May 9, 2002
CopyrightCOPYRIGHT 2002 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Business/Medical Editors
NEW YORK--(BUSINESS WIRE)--May 9, 2002
Patient Quest, an Omnicom Group healthcare marketing consultancy specializing in clinical trial recruitment and retention, in partnership with BuzzBack Online Market Research, announced yesterday a 200% increase in patient referral rates for the testing of an investigational Hormone Replacement Therapy (HRT).
This treatment was developed by a leading pharmaceutical company to treat menopause symptoms. According to Patient Quest, a dramatic increase in patient referral rates was realized by employing innovative marketing techniques to clinical trial recruiting advertising.
...