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Article: Could NARC exit NYC? Ad execs fear loss of control.(National Advertising Review Council)(Brief Article)
- Article from:
- Advertising Age
- Article date:
- May 6, 2002
- Author:
CopyrightCOPYRIGHT 2002 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A re the ad trade associations and their partner, the Council of Better Business Bureaus, in a tug of war over the ad industry's national self-regulatory body?
It was a shock to ad trade executives when Ad Age disclosed last month that Coors Brewing Co. was close to signing an agreement to participate in a separate CBBB-run ``dispute-resolution'' program. It would specifically review Coors' compliance with Coors' own pledges to avoid ad practices that promote over-consumption or underage consumption of beer.
In addition, the ad trade groups now fear that the New York-based National Advertising Review Council, the national ad self-regulation program of ...