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Article: Light brands scoop up heavy sales in soft but sweet ice cream market.
- Article from:
- Quick Frozen Foods International
- Article date:
- January 1, 1990
- Author:
CopyrightCOPYRIGHT 1990 E.W. Williams Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Light Brands Scoop Up Heavy Sales In Soft But Sweet Ice Cream Market
The next area of major development in frozen ice cream related desserts will be in so-called "light brands" or low calorie and low cholesterol products. This category, which did $120 million in volume during 1988, is expected to double within the next few years.
The prognostication was made by Tim Murphy, director of sales planning and development for Kraft Inc. Dairy Group, at the 34th Frozen Food Show of The Eastern Frosted Foods Association in East Rutherford, N.J., U.S.A. He was leading a seminar themed "Ice Cream Merchandising for Tomorrow."
In the past nine years the big ...