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Article: Weather links to cable-modem promo. (Broadband Week).(Weather Channel, Go2Broadband; website links)(Brief Article)
- Article from:
- Multichannel News
- Article date:
- May 6, 2002
- Author:
CopyrightCOPYRIGHT 2002 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Weather Channel has decided to help improve MSOs' high-speed Internet business forecast by linking its Web site to one that promotes cable-modem service.
Weather.com will now include several prominent links to Go2Broadband (www.go2broadband.com), the cable-industry site at which consumers can find out if high-speed-data service is available in their area.
Weather.com -- which draws an average of 350 million page views per month, according to Jupiter Media Metrix -- has placed the link on every video content page on its site, including its high-traffic video table of contents.
These are the spots that were deemed most likely to attract ...