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Article: Americanization of baked goods is popping up all over Germany. (Big Appetite for Appetizers).(Brief Article)
- Article from:
- Quick Frozen Foods International
- Article date:
- April 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 E.W. Williams Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The American-style coffee bar is on the march in Germany. You find it downtown, at shopping malls, in office districts, at railway stations and airports. And these have played no small role in the current trends in frozen baked goods, especially when it comes to American-style baked goods.
In addition to the up to 20 different coffee varieties, customers -- mainly trendy young people -- have become acquainted with, or better acquainted with, there are bagels, doughnuts, cookies, brownies and muffins, not to mention non-American items that are also available like ciabattas and croissants.
This has presented big opportunities for the producers of frozen ...