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Article: Starz Encore Group Launches Largest Ever National Branding Campaign With Positioning 'Hundreds of Movies, Millions of Emotions'; Key Messages: Powerful Emotions, 'More New Hit Movies Than HBO or Showtime' And 'Up To 12 Movie Channels For About $12 Per Month'.
- Article from:
- PR Newswire
- Article date:
- April 29, 2002
CopyrightCOPYRIGHT 2002 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DENVER -- Carrying the positioning "hundreds of movies -- millions of emotions," Starz Encore Group today launches its largest ever national branding campaign for the Starz Super Pak. The campaign focuses on powerful emotions, the Super Pak's new hit movies and its price/value relationship.
The campaign uses television, radio and print elements and employs a unique creative approach to highlight the wide range of emotions that movies evoke. Those emotions are reasons consumers subscribe to the Starz Super Pak with its hundreds of movie titles each month for one, low, monthly price.
"The strong creative product is backed by an equally strong media plan. ...