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Article: Cooperation essential with direct mail advertising: design, print, mail coordination at heart of product.(Industry Overview)
- Article from:
- San Diego Business Journal
- Article date:
- April 15, 2002
- Author:
CopyrightCOPYRIGHT 2002 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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If you have ever created and sent advertising in the mail you probably know how complicated a process it can be.
Add to that process the coordination with three separate companies, one to design your advertising piece, one to print it, and one to mail it and the challenge can be overwhelming. Today, more and more vendors are recognizing this challenge and trying to simplify things for you by combining design, print and mail under one corporate roof.
When creating direct mail, the relationship between your designer, your printer and your mail shop is close and extremely important. In addition to the capabilities of your print and mail shop, the designers ...