Article: Conti named title sponsor of new NCAA bowl game.

Continental Tire North America Inc. has reached an agreement with Raycom Sports to become the primary sponsor of college football's first bowl game in the Carolinas, the Charlotte-based tire maker an-nounced.

The Continental Tire Bowl, to be held Dec. 28 at Ericsson Stadium in Charlotte, will pair the fourth-place team from the Atlantic Coast Conference and the fifth-place team from the Big East Conference.

The game will be carried live on ESPN2 beginning at 1:00 PM.

``The Continental Tire Bowl provides us ...

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