Article: Wisconsin Milk Marketing Board: Future of Wisconsin Influenced by Dairy Industry; Makes an Estimated $20 Billion Impact on the State.

Business Editors

MADISON, Wis.--(BUSINESS WIRE)--May 16, 2002

While the dairy industry has been a major contributor to Wisconsin for decades, it will play an even greater role and make an estimated $20 billion impact in shaping the future of our state.

Beginning Sunday, May 19, the Wisconsin Milk Marketing Board (WMMB) will launch an ad titled "The Dairy Industry and the Impact on Your Grandchild's Future" which will run in papers and on radio stations in markets across Wisconsin. This is the fourth in the series from WMMB's "Wisconsin Dairy Impact" campaign which began in the fall of 2001.

"The campaign's goal has been to educate the ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!