Article: Kintana Joins Industry Leaders Sponsoring Research On Total Value of Opportunity; - Study Will Lead to Improved Implementations of 'Balanced Scorecard' - Goal Is Defining Metrics to Provide Consistent View of Business Performance - TVO Is First Application in Analyst Firm's Business Performance Framework.

SUNNYVALE, Calif. -- Kintana Inc., creator of the first enterprise application for IT, today announced its sponsorship of a research initiative by Gartner Measurement to develop a methodology to determine Total Value of Opportunity (TVO).

The TVO study, co-sponsored by a number of leading technology companies, is aimed at precisely defining business metrics that will provide a consistent view of the performance of enterprise business operations. Kintana executives will contribute their insights to the Gartner Measurement project team. The TVO methodology is the first application to be created in Gartner Measurement's business performance framework. This ...

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