Article: PAUL CHARRON: FROM THE OUTSIDE IN; EIGHT YEARS AFTER JOINING LIZ CLAIBORNE INC., THE HARVARD BUSINESS SCHOOL GRADUATE HAS GUIDED THE APPAREL GIANT ON AN UPWARD COURSE -- RESTORING THE LUSTER TO ITS CORE BRAND, EXPANDING IT T0 COVER 26 LABELS AND TRIPLING ITS SHARE PRICE IN THE PROCESS.

For Paul Charron, it's no surprise that he ended up being chairman and chief executive officer of one of America's most prominent companies - after all, his favorite advertising slogan is the U.S. Army's "Be All That You Can Be."

What is unusual, though, is that the native of Louisville, Ken., whose first job was managing the Dawn dishwashing liquid brand and who's not a retailer by trade or apparel manufacturer by training, ended up leading Liz Claiborne Inc., one of the country's largest and most recognizable apparel and accessories firms.

Some executives might have been intimidated that they would be swallowed up by the great garmentos, but that's not ...

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