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Article: On the warpath: Genghis Grill sets out to conquer the land beyond Dallas. (Hot Concepts).
- Article from:
- Chain Leader
- Article date:
- May 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SNAPSHOT
CONCEPT
Genghis Grill: The
Mongolian Feast
OWNERSHIP
Genghis Grill Inc.
HEADQUARTERS
Dallas
2002
SYSTEMWIDE SALES
$8 million
(company estimate)
2001
SYSTEMWIDE SALES
$3.5 million
UNITS
4
AVERAGE CHECK
$10 lunch,
$14 dinner
EXPANSION PLANS
10 units open by
end of 2002; 24
total by end of 2003
It took seven years and 12 tries, but Dallas entrepreneur Jeff Sinelli has finally hit on a concept that can be fruitful and multiply.
That concept is Genghis Grill: The Mongolian Feast. Like Flattop Grill, Stir Crazy Cafe and BD's Mongolian Barbecue, Genghis Grill is a do-it-yourself, all-you-can-eat Asian stir-fry concept. ...