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Article: Comedy is hard. (Ad/PR).(role of humor in advertising)(Brief Article)
- Article from:
- St. Louis Journalism Review
- Article date:
- May 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 SJR St. Louis Journalism Review. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Clumsy jesting is no joke," wrote Aesop in a fable called "The Ass and the Lapdog." A couple of thousand years later, the mass media enable advertisers to become asses on a much larger scale than Aesop could have imagined.
Humor is a powerful but risky tool to use in making one's advertising stand out from the thousands of messages we are said to confront every day. But it is best left in the hands of experts.
"Humor is a funny thing. I say that to my students, then I pause. And none of them ever laughs," said Stephen C. Kopcha, associate professor of advertising at the University of Missouri School of Journalism in Columbia.
The lack of ...
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Article: Mark Kopcha promotes Halsey Wise to Chief Executive ...
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... ... PRESSWIRE-31 October 2000-Novient: Mark Kopcha promotes Halsey Wise to Chief Executive ... services industry, today announced that Mark Kopcha, Co-Founder and Chairman of the Board ... Halsey Wise is being named CEO," said Kopcha. "Halsey has been instrumental in Novient ...
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