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Article: Playing for keeps; Like their video-game counterparts, the three manufacturers of video-game consoles are fighting it out to determine a winner.(BUSINESS)
- Article from:
- Star Tribune (Minneapolis, MN)
- Article date:
- May 20, 2002
- Author:
CopyrightCOPYRIGHT 2002 Star Tribune Co. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Steve Alexander; Staff Writer
Like two heavily armed warriors in a video game, Sony and Microsoft attacked each other last week by slashing the price of their respective game consoles by a third.
The cuts reflect both cutthroat competition and the recession, which has reduced demand even in the seemingly recession-proof computer gaming business. And the competitive stakes are high: U.S. video-game software sales (not including PC games) were $4.6 billion last year, according to NPD FunWorld, a unit of market research firm NPD Group of Port Washington, N.Y., and each console manufacturer is aiming to get the biggest share.
It's too early ...