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New Benadryl[R] One A Day Relief to drive sales in grocery no one-a-day allergy tablet works harder. (Promotional Feature From Benadryl[R]).(advertisement)(Brief Article)
- Article from:
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Grocer
- Article date:
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May 11, 2002
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Copyright informationCOPYRIGHT 2002 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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With allergy prevalence increasing 5 per cent year on year (1), the allergy market is one of the fastest growing categories, with an increase of 35 per cent since 2000. (2) Until recently, treatments in this 35 million (3) [pounds sterling] market have only been available in pharmacies. With the recent switch of the antihistamine cetirizine to a GSL licence, Benadryl, the number one allergy brand, (4) will be driving category growth in grocery with the launch of Benadryl One A Day Relief.
New Benadryl One A Day Relief for Grocery
Benadryl One A Day Relief, containing cetirizine, is fast-acting and long-lasting, providing all day relief from the symptoms of hayfever, ...