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Article: Becks adds some spice. (Newspapers Magazines).(David Beckham on cover of Marie Claire)(Brief Article)
- Article from:
- Grocer
- Article date:
- May 11, 2002
CopyrightCOPYRIGHT 2002 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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IPC's decision to make David Beckham the first cover star of Marie Claire magazine resulted in an unprecedented response from retailers across the country, according to the publisher.
IPC says that before the issue even hit the shelves demand meant the June issue had to be reprinted.
Publishing director Rita Lewis said: "This is the first time prior to going on sale that retailers were calling us demanding more issues. The ...