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Article: The electronic meeting ground: a study of transaction-based models. (Technology).(business-to-business insurance exchange)
- Article from:
- LIMRA's Market Facts
- Article date:
- March 22, 2001
- Author:
CopyrightCOPYRIGHT 2001 Life Insurance Marketing Research Association (LIMRA International). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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THE RECENT MOVEMENT within the insurance industry toward a second stage of e-commerce activity -- a transaction-based stage -- has formed the distinct business-to-consumer (B2C) and business-to-business (B2B) market spaces.
B2B insurance exchanges represent a flexible and powerful medium for effecting new levels of market transparency, partner connectivity, and lower transaction costs.
The flexibility of the B2B insurance exchange model has allowed for the creation of many different exchanges, uniting buyers and sellers of many different products.
Getting involved in B2B exchanges means understanding a landscape of exchange sponsors, ...