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Article: The organization of external communication disciplines in UK companies: A conceptual and empirical analysis of dimensions of determinants. (Communication).
- Article from:
- Technical Communication
- Article date:
- May 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 Society for Technical Communication. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Cornelissen and R. Thorpe. 2001. The journal of business communication 38, no. 4:413-438.
"The subject of the organization of a company's external communications has been characterized by enduring debate exemplified in the discussions of the relationship between marketing and public relations as well as, more recently, in arguments for a greater 'integration' or interaction between and consolidation of a company's communication disciplines. Despite this prolific attention to communication organization in the literature, having resulted in a number of normative prescriptions and suggestions, there has been little if any actual empirical research on aspects of ...