Article: Corporate Social Responsibility (CSR) Becomes A Bottom-Line Concern Following Sept 11; New International Study by Echo Research Cites Ford and BP as Corporate Role Models in the Field.

NEW YORK -- Corporate Social Responsibility (CSR) has increased in strategic importance for global corporations and gained a more positive profile in the business media in the period since September 11, as measured against data from the previous year collected from China, France, Germany, South Africa, the United Kingdom and the United States, by Echo Research, international reputation analysis firm. The research findings were presented by Sandra Macleod, Echo CEO, at The Reputation Institution Conference in Boston on Friday, May 24.

"Our data shows that corporations are making greater efforts to manage CSR effectively, but opinion is split about whether the ...

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