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Article: RITE AID HAS THE 411 ON HAIR CARE.(Private label hair care line, 411: Hair Info.)(Brief Article)
- Article from:
- WWD
- Article date:
- May 17, 2002
- Author:
CopyrightCOPYRIGHT 2002 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Information is king.
At least that's the point of differentiation Rite Aid executives believe will lure consumers to its first private label hair care line, 411: Hair Info.
The new line, which bows in stores this month, comes equipped with a toll-free number through which customers can talk to professional stylists Monday through Friday, 8 a.m. to 5 p.m., Central Time, and ask about anything from hairstyling techniques to hair care tips. A Web site featuring information about the line, as well as trends, also looks to inform consumers.
While many hair care brands offer Web sites and a customer service hotline, none positions ...