Article: 'FEMME' FOOD MARKETING PRODUCTS TO MEET WOMEN'S NUTRITIONAL NEEDS.(LIVING)

Byline: Jennifer K. Covino Special to The Stamford Advocate

Have you seen the latest foods for women at your supermarket? Look for packages with pink and lavender labels, silhouetted figures of active-looking women and nutritional claims that include the words ''soy protein,'' ''calcium'' and ''folic acid.''

Now that science has established that women have different nutritional needs than men, and that certain vitamins and minerals can support their immune systems, promote healthy bones or prevent birth defects, the production of ''gender foods'' such as LUNA bars, Harmony cereal and Femme Vitale fortified fruit juice is on the rise.

According ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!