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Article: 'FEMME' FOOD MARKETING PRODUCTS TO MEET WOMEN'S NUTRITIONAL NEEDS.(LIVING)
- Article from:
- The Cincinnati Post (Cincinnati, OH)
- Article date:
- May 29, 2002
CopyrightCOPYRIGHT 2002 The Cincinnati Post. All rights reserved. Reproduced with the permission of Dialog LLC by Gale Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Jennifer K. Covino Special to The Stamford Advocate
Have you seen the latest foods for women at your supermarket? Look for packages with pink and lavender labels, silhouetted figures of active-looking women and nutritional claims that include the words ''soy protein,'' ''calcium'' and ''folic acid.''
Now that science has established that women have different nutritional needs than men, and that certain vitamins and minerals can support their immune systems, promote healthy bones or prevent birth defects, the production of ''gender foods'' such as LUNA bars, Harmony cereal and Femme Vitale fortified fruit juice is on the rise.
According ...