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Article: TOP PIZZA MAKER PROMISES 'SUMMER OF CHEESE' PIZZA HUT LAUNCHES NEW PROMOTION AFTER DELICATE CHEESE-BUYING CAMPAIGN.(BUSINESS)
- Article from:
- The Wisconsin State Journal (Madison, WI)
- Article date:
- June 1, 2002
CopyrightCOPYRIGHT 2002 Capital Newspapers. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Matt Curry Associated Press
DALLAS -- It takes more than a few dairy cows to launch a "Summer of Cheese."
Pizza Hut, the nation's largest pizza maker, undertook its new promotional campaign as if preparing for war - an apt analogy in a marketplace where the question of whether one company provides better ingredients has sparked a protracted legal battle.
In its latest effort to tickle the taste buds of America's pizza connoisseurs, the Dallas-based company undertook a delicate operation to buy millions of pounds of cheese to pile on pies this summer without upsetting the intricacies of the cheese market.
"We work very closely ...