Article: CoolBrands launches Weight Watchers soft ice cream.

CoolBrands International has announced that it will introducing a line soft serve frozen dessert products under the Weight Watchers Smart Ones brand that are intended for distribution to foodservice outlets throughout the U.S. CoolBrands will launch these products as part of a comprehensive program targeting the foodservice industry. Coolbrands is describing Weight Watchers Smart Ones Soft Ice Cream as "an indulgent and sensible alternative to soft frozen yogurt at a time when many consumers are looking for the creamier, less tart taste of traditional ice cream." The product will be available initially in Vanilla and Chocolate flavors and each 4 oz. serving will be worth 1 ...

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