Article: How 2 CUs Are Creating Their Own.(Bethpage Federal Credit Union)(First Federal Financial Credit Union)(Advertising)

What is a BFCU anyway?

Unless they were part of the in-crowd, most people on New York's Long Island could only guess. And chances are, they didn't bother.

Bethpage Federal Credit Union knew it had to do something if it wanted to attract more members to the $1-billion- plus financial institution.

"It's a small community here on Long Island-20 miles long and 20 miles wide-with 3 million people," said Wayne Grosse, executive vice president. "We weren't sure (the name) BFCU was serving us the way we wanted."

While the credit union already had among its membership more than 100 SEGs, the potential within those SEGs was much greater than it was able to reach, ...

Related newspaper, magazine, and journal articles:

Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!