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Article: Nickelodeon uses Nick Jr to attract parents. (News).(Mustoe Merriman Herring Levy)(Brief Article)
- Article from:
- Precision Marketing
- Article date:
- May 10, 2002
CopyrightCOPYRIGHT 2002 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Nickelodeon is launching its largest responsive campaign to date for its pre-school brand Nick Jr in a bid to get more parents to subscribe to the service.
The campaign launches with a TV ad running on ITV and Channel 5 for two weeks from May 13. There will also be six-sheet posters at Asda stores throughout the UK from May 20. Press ads will also appear in children's magazines such as Fun to Learn and Thomas & Friends throughout May and June.
The campaign represents a change of tack for Nickelodeon, which has previously advertised Nick Jr using individual programmes. It is now focusing on brand awareness to ...