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Article: Pampers in slow retreat in nappy war. (News).
- Article from:
- Marketing Week
- Article date:
- May 9, 2002
CopyrightCOPYRIGHT 2002 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The position of Procter & Gamble's Pampers as the UK's best-selling nappy brand is coming under increasing threat from Kimberly-Clark's Huggies, according to the latest industry figures.
According to the latest IRI Market Research, Pampers has seen its brand volume shares declining since 1999, while Huggies has been experiencing a steady increase in its annual average shares for the same period.
In 1999, Huggies had an average market share by volume of 22.7 per cent compared with Pampers share of 57.7 per cent. The following year, Huggies' share increased by more than six per cent to 29.3 percent. Pampers, however, declined by 3.4 per cent to a volume ...