Magazine article from our research archive:

Top Discount Merchandisers Analyzed via the Value Framework (tm).

Excerpted from the June 2002 issue of VMS3.info (http://vms3.info)

SUMMARY

The Discount Merchandising Category as a whole is increasing its total share of retail spending in the United States. Wal-Mart, Kmart, and Target have emerged as the three national market leaders. Each of these companies launched with distinct strategies for targeting customers, merchandising, distribution and logistics, and real estate management.

Kmart was the first major discount merchandiser in the United States, and enjoyed the 'first mover' advantage for several decades. Wal-Mart and Target started in the 1960's, and at this point both have by-passed Kmart on a number of ...

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